Most people have dreams or aspirations they would love to achieve. Maximizing potential allows a person to discover these, build on them, and make them happen. If a company or manager can support their employees in pursing these dreams, it increases creativity and loyalty in that person. If those dreams and aspirations can be met within the company you will have a dedicated, productive employee who is fully engaged, happier, and more productive. Creating an environment where people can not only grow but thrive and flourish will make the company more successful.
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